PETIQ SEO and PPC
PetIQ is a rapidly growing company that sells prescription medication, over-the-counter flea and tick products, and healthy treats for dogs and cats. The company’s products are exclusively sold through traditional retailers like Walmart, Costco and Petco. Over the past few years, PetIQ has received “Supplier of the Year” distinctions and is recognized as a growth leader in the industry. In order to support its business at retail, PetIQ had consistently invested in SEO. 80% of PetIQ consumers research products online before they purchase at retail stores, so it was important for PetIQ to efficiently capture that search traffic, educate them about their products, and point them to a retail partner to drive trial and repeat purchase. By the end of 2016, PetIQ had employed two different digital marketing agencies to manage the search engine optimization (SEO) of eight PetIQ brands. During this time, PetIQ saw modest improvements in site traffic.
In December 2016, PetIQ brought in Bear Fox Marketing to assume management of SEO responsibilities. Working with PetIQ, Bear Fox Marketing re-prioritized the business, shifted budgets, and initiated a winning SEO strategy. Just four months after the switch to Bear Fox Marketing and with the same monthly budget as before, the combined traffic from PetIQ brands was up 374% from the previous year. Organic SEO traffic was up 422%. Bear Fox Marketing also assumed the PPC efforts for PetIQ. Again with no changes to budget, conversions from PPC efforts increased 35% from the prior year and overall cost per acquisition (CPA) was down 38%. Bear Fox Marketing PPC efforts were able to drive more customers to their retail partners and to do so at a lower cost. Bear Fox Marketing values it’s relationship with partners like PetIQ that recognize the value of SEO and PPC, but more importantly understand the value of not only improving site rankings, but driving company revenue and margin.