Getting the Most from Facebook Advertising
Facebook advertising done right allows you to target the right people, with the right message to get their attention, and get the right results.
The Right People
Over 1.8 billion people use Facebook each month. This may or may not be true of you personally, but 1 out of every 5 minutes spent on a mobile device is spent on Facebook or Instagram. Facebook knows their users well – they’re likes, their interests, and their browsing behavior. Facebook advertising allows your company to target potential clients or consumers with laser precision with messaging that they are more likely to find applicable to them.
The Right Attention
Not all ad impressions are created equal. Facebook ads user viewed impressions rather than served impressions. Served ads can be anywhere on the page – at the top, bottom, or somewhere else where the user doesn’t scroll to see them. With Facebook, impressions are only counted within the Facebook feed or in a Facebook ad on screen. What’s more PPC (pay-per-click) Facebook ads are performance only ads meaning that you only pay for the ad if a potential customer clicks on it for details.
The Right Results
Bear Fox Marketing recommends Facebook advertising to many companies because results are compelling. It’s common for Facebook ads to have better CPC (cost per click) and CPA (cost per acquisition) rates than Google AdWords. And because fewer Facebook posts are being seen compared to previous years, many companies find Facebook ads a valuable tool in acquiring new followers and improving overall post engagement so that they can better engage with followers and boost their social media value.