Frequently Asked Questions

Everything you really need to know about Bear Fox Marketing

How long has Bear Fox Marketing been around?

Bear Fox Marketing merged and got it's new name in 2017, but our co-founders ran digital marketing agencies previously and have close to 40 years of professional marketing and agency experience. Our marketing agencies have helped companies of all sizes grow - from small start-ups to large international firms.

How does digital marketing compare to traditional advertising?

In recent years, digital marketing has become popular, and for good reason. More than 3 out of 4 CMOs and business owners report higher return on investment from digital / online marketing activities vs. traditional, offline activities. This means that more of your investment converts to sales to help your business grow. That’s not to say there isn’t a place for traditional marketing such as TV, radio, and print advertisements - there is. But marketers have been voting with their dollars which has lead to a shift towards search engine optimization, social media, paid search, online video, and other digital marketing activities.

How do I know what plan is right for my business?

Bear Fox Marketing is 100% committed in helping you win. We seek first to understand your business - your core customers, overall business strategy, brand positioning, the competitive landscape, and your marketing objectives. With this information, we're better suited to identify the right strategy with you. We can start targeting the lowest hanging fruit and tailor plans to leverage your strengths, meet your budget and business goals, and develop a trusted relationship as your business partner.

How much does SEO cost?

Search Engine Optimization ranges in cost due to industry, competition and how aggressively you want to reach your potential customers. SEO done correctly can have high payback for your business and requires a sustained effort over time. Rather than thinking of SEO simply in terms of cost, it’s also important to consider the short and long-term value it will create for your business.

Is SEO a monthly or one-time cost?

You can optimize a website for a one-time cost - this is called "on site optimization", but the most effective SEO strategies use both on-site and off-site services sustained over time. A comprehensive SEO plan will do a better job of increasing domain authority, popularity, and value for your business.

How long does a typical website project take from start to finish?

Usually the planning, design, development and launch takes between 6 – 10 weeks. Larger and more complex websites can take a few months. Bear Fox Marketing also subscribes to software tools which allows us to perform A/B testing, heat maps to see where website users spend their time, and make incremental improvements to help funnel potential clients from initial interest to action.

What is the culture of your agency?

Bear Fox Marketing is not the typical marketing agency where we throw big parties or spend our work days hanging out or playing ping-pong. We value creativity and enjoy our work, but we value your time as a client. We’re committed to helping you succeed and in showing results so that we earn a place as your trusted partner. We believe that by working hard and smart, good things happen! Learn more about our values

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